“RESHAPING DESTINY” CHARITY DOCUMENTARY NATIONWIDE TV CAMPAIGN PROMOTING SELF-LEARNING
Project Goals and Purpose
Mr Li Ka-shing extols knowledge and the development of talents. He realises that in the 21st century, having a diverse base of knowledge is applicable in myriad ways, be it economic development, national advancement, strengthening a country’s prosperity, or the enhancement of human civilisation. Mr Li hoped that by sponsoring the production of a documentary, the message of “Education Reshaping Destiny” could be widely conveyed.
The documentary aimed to positively promote the quest for knowledge and the ambiance of learning to positively impact each individual as well as the community.
The documentary aired on CCTV with a viewership of more than 100 million.